America’s love for the motorcycle began in 1900 when bicycle racer George Hendee and engineering wizard Carl Oscar Hedstrom unveiled their first creation, the 1901 Single. The trade name chosen for their innovative machine would signify “a wholly American product in pioneering tradition”. The name was Indian.
America’s First Motorcycle was back in production in Kings Mountain North Carolina, with the all new Indian Chief.
Working closely with the owner and management team, our remit was to create a comprehensive corporate identity programme which would seek to define the brand's DNA and outline its implementation - from the exquisite detailing of the Indian Chief motorcycle through to the design and branding of the flagship store. A set of brand guidelines were also produced to assist staff and suppliers in the rollout of the Indian brand across a rapidly expanding dealer network.
