Throughout its rich history, a reputation for design and craftsmanship has made the iconic Chris-Craft brand the favourite of discerning boaters around the world. Chris-Craft now extends its design ethos to its apparel range, drawing upon its rich heritage and authentic ties to the water.
"A Day on the Water" is a complete collection of premium apparel that is designed to meet a man's clothing needs, both on and off the water, in authentic Chris-Craft style.
Our work focused on the development of a set of style guidelines featuring branded logos and graphics for the clothing range along with supporting marketing and sales literature, packaging, exhibition stands and a dedicated e-commerce website.
