Boyds delivers quality food and service within the opulent surroundings of 8 Northumberland Avenue. It pays homage to its Victorian heritage, but manages to present itself as lively cocktail bar with a glamorous lounge and relaxed modern restaurant.
Our brief, working closely with Paul Clarke of Redbird Design, was to create a distinctive brand identity that would reflect the history of the dramatic architectural surroundings and also evoke a stylish and contemporary image.
The identity was reflected within the newly refurbished bar and restaurant areas and across all printed collateral from stationery, menus, press advertisements and the design of the website.
