CAP Worldwide is a new and exciting disruptor in the global extended stay arena - a female majority owned business. The CAP leadership is a team of opinionated listeners - creative, future-focused, safety orientated, frugal and inclusive.
The CAP senior leadership team have been successful for 15 years in winning, implementing and account managing clients with a spend up to £90m globally.
The brief was to creative a distinctive identity that would position the company as a global player within their sector focusing on personalised service, transparency, and inclusivity, partnering with all types of small to medium and minority-owned businesses to create an equitable supply chain.